Your new life begins here.

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Discover the Three Pillars of X-Commerce – Choose Your Path to E-Commerce Mastery

At X-Commerce, we’ve designed three powerful courses tailored for different stages of your entrepreneurial journey. Whether you’re just getting started or ready to take your brand global, there’s a program built for you:

Unlock X-commerce

The foundation. Unlock is your entry point into e-commerce success. With over 110 episodes, this course covers all the core principles you need to build, launch, and grow your first store. It’s a step-by-step blueprint designed to take you from complete beginner to confident store owner – fast.

Master X-commerce

The accelerator. Master dives deeper into scaling, profitability, and long-term strategy. With 150+ episodes, you’ll get access to advanced tactics, in-depth calculations, automations, exclusive templates, and real business case studies. Perfect for those ready to go from five figures to serious revenue.

Unleashed X-commerce

The full arsenal. Unleashed is the ultimate version of X-Commerce – our most complete and refined system ever. Built on the real-world success stories of our most advanced students, Unleashed delivers everything: strategy, systems, interviews, negotiation frameworks, financial modeling, branding, and more. It’s designed to help you build not just a store – but a serious company.

Take Full Control of Your Journey

This isn’t a one-size-fits-all course. X-Commerce is built to adapt to you – where you are, and where you’re going.
  • Unlock your potential with proven methods, smart systems, and brutal clarity.
  • Follow a clear, flexible roadmap that allows you to learn, launch, and scale on your own terms – with no fluff and no guesswork.
  • Access all content anywhere, anytime – whether you're building your store at your desk or watching modules from your phone.

What do you learn in X-commerce?

In addition to Samuel's unique way of working that allows you to build a rapidly expanding e-commerce with a dispute that solves the capital issue, cash flow and logistics - you will also learn the following:

Build Your Website & Online Store

Learn about the most effective e-commerce platforms available and understand the importance of professional UX design for maximizing conversions and user satisfaction.

Find the Right Suppliers & Products

Choosing what to sell—and what not to sell—is critical to building a profitable online business. We teach you how to evaluate suppliers and assess whether your margins are sufficient for sustainable growth.

Scaling & Business Exit Strategies

How do you scale your e-commerce brand efficiently? Learn the importance of implementing the right systems and workflows to streamline operations—and how to position your business for a potential future sale.

     

4.8 / 352 Ratings

Business Structure & Accounting Basics

Learn which legal business structure best suits your goals, and how to handle bookkeeping and tax reporting in your country. We guide you through the essentials of setting up your company the right way from day one.

Marketing Strategies ThatWork

Discover how Samuel successfully markets using high-converting ads across Google, Meta, and other platforms. You'll gain practical knowledge and real examples of proven marketing strategies.

Product & Inventory Management

Should you manage inventory in-house or use third-party logistics (3PL)? We help you understand the pros and cons of each, and guide you through choosing the best warehouse systems for your needs and capacity.

Our mission is simple: to equip driven individuals with the tools, strategies and mindset needed to break free, build something of their own, and take full control of their future. Whether you're just starting or ready to scale – we’re here to help you win.

500+ students
The Proven Blueprint
Live events
Specialists

Flexible hours

Our online learning platform gives you the flexibility to complete classes at your own pace, on your own schedule.

Training materials

Our training materials have been specifically designed to be engaging and informative. Our courses are easy to follow, and are broken down into digestible chapters, which contain a mix of text, images, and videos.

Quality content

We understand that staying at the top of your profession means accessing education and earning certificates efficiently and effectively.

Online courses

We provide online courses that prepares everyone for the real world. We offer an array of courses that cover everything from business to writing skills, helping our students gain knowledge and practice their skills at the same time.

See what’s possible – and then go create it.

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 Create a life on your terms.

Learn the exact tools, strategies, and systems used by the new generation of top digital entrepreneurs. No theory – just what actually works.

Who are we?

Welcome to X-commerce - We are not like everyone else, we are recognized experts and icons in e-commerce Sweden. Creativity and innovation are our everyday life and we strive to constantly exceed expectations with new methods and unique tools used by the best in the industry. We offer detailed training, mentoring and a community that will secure your network for years to come.
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TURNOVER 2 STORES

FOLLOWERS

HELPT CUSTOMERS

Company sales

€8 425 967 in revenue 

Samuel has generated over 100 million SEK in sales and successfully completed one exit during his five years working with the X-Commerce model.

Today, he serves as a mentor and investor in newly launched X-Commerce businesses, helping the next generation of founders grow and scale their companies.
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Invaluable knowledge and experience!

YOUR NEW LIFE STARTS HERE

Samuel Wennberg started his first e-commerce when he was only 21 years old. He sold that company after just 9 months to one of Scandinavia's largest e-commerce groups after having a turnover of over SEK 60m. Samuel's starting capital was SEK 25,000.

Samuel's life changed forever but his passion for e-commerce was not diluted after this exit. He now runs Sweden's fastest growing e-commerce in 2023 and continues to challenge, revolutionize and scale e-commerce companies in Sweden. Better than ever, complete with experience and knowledge that simply doesn't get bigger or better.

Samuel, unlike the majority of other 'gurus', is -for real-. He runs real companies operationally as a CEO with 10+ employees, advanced systems and real flows and structures. Samuel does not use the dropshipping method and never has. However, he is not an opponent of this method at an initial stage, but the goal should always be to keep own stock when the financial conditions are there.

What our students say about us

"SAMUEL!! How sick, thought I'd just check out what it looked like etc... (as you do)
At least I ended up with two hours of pure absorbed knowledge sitting as if under a spell and just reading"
- Sophia Dahl
Just wanted to pop in and say I sat down yesterday after work night, was going to sit and read a bit but can say sat up until 4am this morning and was completely absorbed by all the information. WOW I say Samuel, what a time you have put in this, really hard work on your part, I look forward to reading the rest.
- Nick Williams
Shit I don't understand how I could have caved into everything about dropshipping... This is the most ingenious and obvious thing once you understand the model! It's crazy that you share this with you. Thank you very much!
- Robert Smith
DO NOT MISS!

Articles about Samuel Wennberg

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My anxiety is my superpower

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From 0 to 67 million in 9 months

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This is how you build an e-commerce

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My new company's first year

Private community included

X-commerce also runs a private and exclusive community dedicated to the sharpest and most ambitious individuals in digital entrepreneurship.

In our community, we not only share interests, tips and advice, but we share a common passion to help and support each other during an otherwise, often, quite lonely journey as an entrepreneur and self.
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More than just a online course

We believe in creating an atmosphere of mutual respect, sensitivity and cooperation. It's not just about getting answers to your questions and concerns, but also and perhaps primarily about building meaningful relationships with like-minded people who share similar visions and goals.

X-commerce is not just a digital place, it's a living network of people who constantly push and actively care about each other's success and development. Welcome to a place where genuine commitment defines our common future.

Become a member. Join our community.

Life can be so much more than the life you live today. It's time to take the first step. The rest will be history.

Access in 1 second

All our courses are delivered digitally in just 1 second via e-mail

Payment after 30 days

With Klarna get first, pay later you can postpone your payment for up to 30 days

Responds around the clock

We work around the clock every day to help you with all your questions.
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